Origin and Mission
Ive been an active person my whole life - biking, basketball, tennis, soccer, surfing, softball, volleyball, I even played adult kickball! So, Ive always been in pretty good shape. Until COVID reared its ugly head. My physical activity went from burning a couple thousand calories a day to taking an occasional walk around the block. But my food intake stayed the same (eh, it probably increased). So, a year into COVID I looked and felt worse than ever. As restrictions loosened up I started biking and playing tennis again. A step in the right direction! I also started eating healthier. Another win! But, I wasnt seeing the results I expected. And I was, basically, constantly sore. It was a grind. A struggle. I started realizing at 46 years old I could no longer snap back into shape like I used to. And on top of that I felt every ache and pain a lot more and for a lot longer. I realized I needed a boost. I needed more energy and better recovery. So I started researching and trying various supplements. Through this process I realized there was a disconnect between taking supplements and eating healthy and exercising. Many supplement companies exaggerate potential results and have misleading language around the benefits of their supplements. Also, many supplement companies have been found to sell products with high amounts of metals and other impurities. This frustrated me so much I decided to join forces with my good friend Ilan and start a supplement company. Our goal is to provide high quality supplements, healthy eating recipes and tips and guidance on a variety of physical activities.
-Jason Rothman, CEO
Work smarter. Play harder. Love more.
We believe everyone can achieve these 3 pillars with the right balance of healthy eating, physical activity and supplements - which enhance and speed up the results. In addition to supplying you with high-end supplements we will help you achieve your best you through our blog where we offer healthy recipes, work out tips, supplement combo tips and more.
WHAT WE DO
Our goal is to equip everyone with the tools to live a healthier and happier life.
HOW WE DO IT
We search the globe for the purest and most effective ingredients to provide the energy, recovery and minerals needed for a an active lifestyle.